Flagship stores, briefing centers and brand experience spaces are designed down to the last detail. A screen hung on a wall can undo that. The brands that use touch best treat it as part of the architecture, planned alongside the walls, fixtures and graphics from the start.
Flush, framed and finished
In a Nike retail space, a two-display CyberTouch wall sits flush inside the same fixture wall that holds the apparel and footwear around it. There is no bracket and no cabinet, just a recessed frame that makes the screen read as part of the store.
Screens as part of the story
For Google's "People and Brands" exhibit wall, screens were set directly into dimensional, backlit graphics, arranged in a cycle of Discover, Share, Explore, Engage and Decide. The hardware follows the idea, not the other way around.
Designed with the architects
Getting this right means the touch hardware is specified early, when the millwork, lighting and sightlines are still being drawn. Custom sizes, multi-screen arrays, finishes and logos let the surface match the space instead of forcing the space to fit a stock screen. At the InterContinental New York Barclay, a nine-display wall is framed into the dark wood and bookshelves of a library-style lounge.
Where to start
- Bring touch into the conversation at the design stage, not after construction.
- Share the drawings: wall dimensions, recess depths and viewing distances.
- Decide how people will use it, alone or in groups, briefly or at length, so the size and technology fit.
CyberTouch partners with architects, designers and integrators to build touch that belongs in the room.